Berita Kampus

Public Relations Campaign To Save Planet Earth

Environmental Education …Mr. Yeow Sing Hing (right) and Mr. Tony Goh at the launch of the event.

They brought in a colourful parrot and a crafty old owl, they had flame-eating performers, they even dabbled in polluted Klang River water – because they realize that there is but one Earth on which we all live in, and youths should be the ones to lead in protecting it.

On 27 December 2007, the TAR College final-year Advanced Diploma in Mass Communication (Public Relations and Media Studies) students organised a campaign with the theme “One Earth One Heart” with the purpose of creating awareness and educating the public about loving and caring for Mother Nature.

The campaign was officially launched by the College’s Acting Vice Principal Mr Yeow Sing Hing and Mr Tony Goh, the General Manager of Agency Development from Hong Leong Assurance, the main sponsor of the campaign.

The students set up seven booths to highlight issues such as global warming, environmental destruction, endangered wildlife and natural habitat, among others, at the foyer of Canteen 2 at the Main Campus.

Among the notable booths was one with the theme “STOP! Come Save These Species” that showcased an avian sanctuary presented by the KL Bird Park where the visitors were entertained by a Malaysian Eagle Owl and a Yellow-naped Parrot.

Other main attractions included “Forests for Us” that displayed a huge hand-made world’s largest flower – Rafflesia. The “Ocean of Hope” booth had a mysterious “dark room” filled with glow-in-the-dark deep sea creatures and also featured a sharing session on marine biodiversity by a certified dive-master from the Professional Association of Diving Instructors.

The event was part of the required hands-on experience at TAR College to prepare students to hit the ground running when they enter the public relations industry. “The students developed expertise in executing a successful PR campaign and also considered the economic perspective of securing resources. We are proud they had convinced a big corporation like Hong Leong Assurance to sponsor RM10,000 for a student project,” said Mr Lee Hwee Chuin, the Acting Head of the School of Social Science and Humanities.

Representatives from HLA were pleased that as part of the company’s Corporate Social Responsibility, the collaborative effort managed to convey a strong and positive message to the young generation. “We truly believe in contributing back to the society, and protecting the environment is like the protection of all human life. Corporations should work for the betterment of society,” said Ms Loh Guat Lan, HLA’s Chief Operating Officer (Life Division).

“Save our planet – together we can make a difference!”…The PR campaign attracts many visitors who are keen to find out more about environmental protection.

Ms Lim Siz Siz (in beige blazer), the campaign advisor cum PR lecturer presenting a token of appreciation to the KL Bird Park personnel. Together with them are the group members of STOP! Come Save These Species.

Water = Life…and here’s the “walking living water”!

Some like it hot!!! Students entertained by the fascinating performance by a professional fire-eater.

The life-sized Rafflesia is one of the eye-catching displays at the exhibition.

Idol gives back…Malaysian Idol 2004 runner-up Vick Teo showing his care for Mother Nature by “joining heart” with those of 1,300 college students and staff.

An inconvenient truth…A public relations student explaining to the visitors about the water pollution taking place at the Klang River.

Interview session with the special guests…The Yellow-naped Parrot speaking his mind watched by the Malaysian Eagle Owl.

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