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| No Small Feat SBS Students Emerge 1st Runners-up at UM-Citibank Intervarsity Case Study Challenge 2007 |
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| Four budding
business talents from TAR College emerged as the First Runner-up at
the final of the Universiti Malaya–Citibank Intervarsity Case
Study Challenge 2007. The team is comprised of Khong Heng Jun, Yee Su Chin, Chiew Yi Ling and Chan Eng Loo from the School of Business Studies (SBS) and was mentored by the School’s Senior Lecturer Mr Chin Yok Fong. Under the fictional name of Fusion Corp, the team made it as one of the four finalists that pitched their ideas to a panel of judges based on a given case study. They were required to present their strategies pertaining to various strategic issues such as human resource, marketing, as well as business planning and development. Despite the pressure of competing with teams from other universities, the team managed to deliver an outstanding performance and impressed the judges with their comprehensive analysis and constructive recommendations. |
 Victorious moment: (From left) Chan Eng Loo, Khong Heng Jun, Chiew Yi Ling and Yee Su Chin proudly displaying their trophies. |
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Fusion Corp. was one of the two TAR College teams that participated in the competition this year. The team took a close second place behind the champions from International Islamic University Malaysia. |
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| “All the members of the Fusion Corp. team have put up an excellent performance. They made it into the final round and took up the First Runner-up position with merely a few marks away from the champion,” said the team’s mentor Mr Chin Yok Fong. He further remarked that the case study challenge was on human resource issues which have no direct relation to the core disciplines of the members of the team who are from Accounting, Business Administration and Marketing majors. Hence being the First Runner-up was a great achievement for them. | |||||||||
| “Needless to say, the College is extremely proud of them, in particular of their versatility, typically reflective of TAR College’s culture of developing well-rounded students who are able to face the dynamic challenges of the outside world,” said Chin. | |||||||||
| Last year, TAR College dominated the competition by grabbing both the Champion and First Runner-up spots. | |||||||||
| “Although it’s quite disappointing not being able to defend our title, I truly felt that we learnt a lot from this competition as I have very little background in marketing and human resource management,” said Heng Jun who is an Advanced Diploma in Commerce (Financial Accounting) student. “I have to thank all my team mates for their superb performance, and most importantly our mentor Mr Chin and the rest of the staff from SBS who were all out to motivate us and guide us throughout the competition.” | |||||||||
| “Case study is a very interesting subject that focuses on putting into application what we have learnt. Not only does it help us to think analytically, it also widens our thinking on various aspects enormously. It’s a truly relevant subject especially if you’re heading into the business world,” added Heng Jun. | |||||||||
| As the First Runner-up, the team walked away with a cash prize of RM1,500, a trophy, and also certificates of participation. | |||||||||
| The annual competition was organized by the Business Club of University of Malaya (UM) in collaboration with Citibank Malaysia. | |||||||||
Berita Kampus is a publication of the Department of Development and External Relations of TAR College (the Publisher). No part of this publication may be reproduced or used in any form or by any means - electronic or mechanical including but not limited to recording, taping, or information storage or retrieval systems - without prior permission of the Publisher. Whilst every effort has been made to ensure the accuracy of information published, the Publisher shall not be held responsible for any errors and or omission therein. Copyright © 2007 TARC. All Rights Reserved. |
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