Berita Kampus

Innovate for Competitive Advantage

Innovation and creativity in today’s business world means coming up with new and unique ideas which have commercial value to generate business and make money. With intense competition in the marketplace, companies need breakthrough ideas for survival. As the saying goes, “Innovate or Die”.

Mr Harminder Dhillon, a Strategic Corporate and Legal Director with British Telecom PLC, shared with the public insights on how innovation and creativity could help entrepreneurs and business people achieve a sustainable competitive advantage. The talk held on 22 March 2007 at TAR College KL Learning Centre in Kuala Lumpur was indeed an eye-opening and inspirational session as many newly patented innovations and inventions were shown during the one-hour talk.

New products can be created by adding new features or removing certain features from an existing product, said the speaker. The innovation would be deemed better if it is lower in cost and customized to the client’s need. There is no such thing as a bad idea. However, it is important to understand the target market first and to have a good sales strategy in order to capture a bigger market share. Budding entrepreneurs who have new ideas

A washing machine no longer washes only clothes but also vegetables. It's a new innovation in Japan.

but don’t know how to go about marketing their ideas were provided with helpful pathways and important contacts. By and large, the audience benefited immensely from the talk, as the message delivered was not only clear, but practical.

Berita Kampus is a publication of the Department of Development and External Relations of TAR College (the Publisher). No part of this publication may be reproduced or used in any form or by any means - electronic or mechanical including but not limited to recording, taping, or information storage or retrieval systems - without prior permission of the Publisher. Whilst every effort has been made to ensure the accuracy of information published, the Publisher shall not be held responsible for any errors and or omission therein.