Berita Kampus

Eat Up The Passion – Stir Up the Sensation

Realizing that the realm of advertising emphasizes on the grabbing of audience attention, final-year TARC Diploma in Mass Communication (Advertising) students organized a sensational campaign that showcased entertainment and also food galore. The campaign entitled Eat Up The Passion – Stir Up The Sensation started off with a bang – with awe-inspiring student-talents from TAR College breaking into a well-choreographed dance performance backed up by booming music. Mouth-watering food and pastries featured at the campaign attracted a large group of College staff and students alike, who crowded the campaign venue at the College canteen. These delicacies were part of the student-engaged sponsorship garnered from a myriad of popular foodstuff franchisers.
		Coffee, tea or Witch?...Ambassador of different brands promoting their products, namely Justea, Cadbury, and Old Town White Coffee (from left to right).

Stirring up the sensation of visitors, and getting them into an eating mood, were the persuasive objectives of this campaign, which was part of a hands-on subject taught by Ms. Serene Yong, the Program Supervisor for the Advertising division.

“My graduating students were ecstatic with the success of this campaign, as they gained the perfect opportunity for exposure and application of knowledge they had mastered during their course of study here at TAR College,” commented Yong.

During their challenging and arduous six weeks of preparation up until the end of the campaign, Group C3 stood out among the other three groups and enthralled everyone with their unique and creative campaign strategy which captivated the audience.

Celebrity endorsement…A guest appearance by local singer Karen Kong.

With a mascot and interesting graphics, the group managed to capture the hearts of the College lecturers as well as students; hence, they were crowned the winning advertising campaigners of Eat Up The Passion – Stir Up The Sensation.

“Advertising studies include the psychology of audience persuasion; I congratulate the students for their practical showcases, as this would benefit them in the real-world of advertising industry,” said Dr Cecilia Chai, the Head of Mass Communication Division, at the campaign’s closing ceremony.

“This is truly an accomplishment, as although the students only had six short weeks to organize this campaign, they surely made a great impact with the practical skills they had learned,” praised Mr Lee Hwee Chuin, Head of School of Social Science and Humanities (SSH).

Berita Kampus is a publication of the Department of Development and External Relations of TAR College (the Publisher). No part of this publication may be reproduced or used in any form or by any means - electronic or mechanical including but not limited to recording, taping, or information storage or retrieval systems - without prior permission of the Publisher. Whilst every effort has been made to ensure the accuracy of information published, the Publisher shall not be held responsible for any errors and or omission therein.